Sometimes, don’t you want to shake some people and say, please just say what you really think?
Well this woman studied and researched how public opinion is shaped, formed, and sensed by the people.

“People live in perpetual fear of isolating themselves and carefully observe their environment to see which opinions increase and which ones decrease. If they find that their views predominate or increase, then they express themselves freely in public. If they find that their views are losing supporters, then they become fearful, conceal their convictions in public and fall silent. Because the one group express themselves with self-confidence whereas the others remain silent, the former appear to express themselves or to fall silent, and a spiral process comes into play.”
– Noelle Neumann | Spiral of Silence

We are timid. Understandably, we want to belong and be loved. The worst punishment for our specie is to be isolated, incarcerated, solitarily confined.
But a good shaking is what a lot of us need.

“The chance to change or mold public opinion is reserved to those who are not afraid of being isolated. By saying and doing the unpopular, by shocking, they … can carry their ideas to supremacy.”